Selling Products Online – Simple Steps For Success

In this day and age, selling products online should be a part of every business owner’s marketing strategy. The Internet has completely changed the way we communicate with others, and by utilizing the Internet for your business, you have the potential to have hundreds, even thousands of customers from all over the world finding you online on a daily basis. The problem is that most people do not know how to set themselves up online, and even those that do still fail because they do not know how to market themselves. In this article we’ll explore the basics of selling products online.

If you’re going to be selling products online, you first need a website or a blog. You can build a low-cost blog (you just need to pay for hosting) through platforms like WordPress, or you can go with a fully functioning small business website for about $30.00 a month through companies such as Site Build It. I’m not going to get into the nitty gritty of building a website here, but know that there are lots of companies out there that provide the necessary tools to get you online quickly and painlessly, even if you have no technical skills whatsoever.

In addition to having your own website, you also need to market yourself. This might seem like a very daunting task, but it’s actually not that difficult. In fact, you can choose to do all of your marketing online for free if you like. I suggest getting started with sites like Facebook, Twitter, and YouTube, which are just a few of the social networking sites that you can use for free to advertise your website and the products that you’re selling. You can then branch out by learning techniques such as article marketing, search engine optimization, and pay per click advertising if you don’t mind paying for your marketing.

Okay, so you have all the necessary tools and resources to build your site and advertise yourself, but it can still fall apart on you if you mess up the next step, which is creating your content. This is the biggest obstacle that prevents small business owners from succeeding at selling products online. They create site content that is nothing more than a giant advertisement for their product. They make wild claims and shout at people in their advertising. They do nothing but pitch and sell in everything they do. Let me put it to you straight: if you start selling products online in this way, you will more than likely fail. People will ignore you. The search engines will ignore you. People will think you’re a spammer. You could even be banned from the websites that you’re using for your marketing. People do not want to hear your sales pitch. Companies like Google and Yahoo do not want to hear it either. So don’t even bother trying to sell in this way online.

So is it even worth selling products online? What do these companies have against people trying to make money anyways? It’s easy to think negatively about this and assume the powers-that-be are just trying to stick it to the little guy. But this is not the case. The reason this is discouraged is people do not go online to be pitched to. People flock to the Internet to obtain information. Yes, people do go online to make purchases, but they do not like being sold to.

So what’s the solution? How do you really go about selling products online? You need to give people what they want, which is information. You know that your product is a good thing, so you need to prove that to others.

For example, let’s say you sell health supplements. Instead of having a website that just pitches the product, create your site all around the topic of health. Talk about the benefits of living a healthy lifestyle and provide tips on ways to improve your health. Show them that you know what you’re talking about. Provide them with highly valuable information. In your marketing, advertise the free tips and resources you provide to your visitors. Give them a sampling of the information you provide on your site. People are more attracted to this type of approach than any pitch you could come up with. When people come to your site, and see all the great information you provide, you will begin to build a relationship with them. Once you’ve built that trust, then you can recommend products to your audience on other pages in your site. When you immediately start pitching, people put up their guard. But if you gently lead them in, people will sell themselves and want to know what you can recommend for them. Always be drawing people in with information, instead of pushing them away with sales pitches.

Selling products online is a great way to boost your business. But if carried out incorrectly, it can hurt you. It’s not just about having a flashy website and a good product. You need to know how to attract an audience that is eager to hear what you have to say. If you follow these methods, you can become a pro at selling products online.

How to Sell Products Online Easily

It makes absolutely no difference what products you want to sell with your online business. If you hope to learn how to sell products online, you only need to think about one important thing.

How do you intend to attract new customers to your website?

You see, no matter what products you’re selling, you need to find customers ready to buy whatever it is you promote. You want those customers to come directly to your website and buy your products from you. That’s the whole essence of any successful internet business.

So, how do you find those customers? There are lots of ways you can do this. If you want to learn how to sell products online, you’ll need to work out a strategy that works best for you.

Bring Customers Directly to You

Think about what you would do if you jumped online and looked for information about something you want. Most likely, you’d head over to your favorite search engine and type in a phrase describing what you’re looking for.

Your customers are exactly the same. They’ll go to a search engine and type in what they want. The results they get back from that search will determine which websites they visit. If your website doesn’t appear in those search results, chances are those customers will end up on your competitor’s website instead of yours.

However, if you can learn some simple website optimization tactics you can greatly increase the likelihood of those people finding your site and becoming paying customers.

Targeting the Right Customers

Learning how to sell products online successfully is all about targeting the right types of people to visit your website. After all, if your website is receiving thousands of random visitors a day who really aren’t interested in what you’re selling, those people are no good to you.

But if you attract 100 visitors a day who are all keenly interested in your products, you’re going to make sales. These people are your target audience. You need to learn what they want and what words they type into search engines when they’re ready to buy. If you can target only those people who are interested in your products, you’ll be more successful.

Pay for Customers

Another alternative for finding new customers is to pay for some online advertising. Most online business owners tend to start their enterprises on a shoe-string budget, so you may not have the available cash to do this right away. However, as your business grows you can invest some of your profits back into advertising. If you’re careful with your marketing campaign, you may be able to attract more targeted visitors to your site by advertising directly to them.

Learning how to sell products online isn’t difficult. You only need to understand the tactics behind successful online business to copy that model for yourself.

Selling Products Online – 10 Sure-Fire Ways of Selling Your Products Online

Selling products online is an art which is mainly related to the constant activities that are involved in ensuring that your business continue to meet customer needs and you select the products that provide superior services. The success of your business depends on your ability to sell products online. The 3 things can make your selling strategies effective:

1) Finding those customers, who are searching for the products that you are selling.

2) Knowing their needs and giving them a reason to buy.

3) Developing skills for convincing your customers and converting them into buyers.

The real selling process starts with your website as the first impression of your website determines to some extent whether or not you’re going to make a sale. You can use your website as a fantastic online marketing tool, by doing magnetic presentations and focusing on your product benefits while selling products online. It should be developed in such a way that it makes people more inclined to trust you.

The key to making profits in a shortest possible time is to find out the customers who are eager to buy your products. Once you are able to find the desperate buyers who are in a way losing sleep over their problems, you will be automatically on your way to make big sales, as these buyers would not hesitate to buy your products even for little extra cost, if they find that you have the right solution to their problems.

10 sure-fire ways of selling your products online:

1. Know everything about the products or the services that you want to sell online.

2. Make your website attractive by inserting banners, scripts, sample texts and anything else that will add more value to your products.

3. Write Product description in detail and provide maximum possible benefits to inspire people to come to the decision of buying.

4. Improve your selling skills and presentation techniques.

5. Create appealing sales page that establishes creditability and triggers the buying process.

6. Add subsidiary benefits along with the main product benefits. Suppose you are selling e-Books. Then sell related products and services like tools to create e-Books within 7 days, make attractive e-book cover designs, etc., to make additional profits.

7. Find out the places where you can advertise your business successfully.

8. Try different ads to increase sign-up’s and conversion rates.

9. Revise your selling strategies to ensure that your business continues to grow.

10. Offer variety of options to order and contact you to prove that you are a genuine person.

Most of the sales are lost because of your inability to help the customers to come to the buying decision. So it is strictly necessary to develop skills to overcome this problem. This can be resolved to great extent by offering some complimentary gifts or attractive bonuses at the end of the sales page which your customer will see as a good bargain before coming to the conclusion of buying your products.

Master the art of selling, to make the process easier, while selling products online. Adding testimonials to your sales page of potential buyers or known person increases the conversion rates, as people always like to hear that what they are about to buy have been useful to other people. Using the above strategies you can remain much ahead of others by selling your products online much faster.

How to Start an Online Store Selling The Best Selling Products Online

Starting an online store selling the best selling products online is much more easier than what most people seem to realize, if you know how to do it in a step-by-step format.

But before you start your online business and create your company name you need to first determine which products you’re going to sell online.

This way you can give your company a name which may be related to your product line(s) and a name that tells your customers exactly what it is that you are offering on your estore.

The following product lines are the best selling products online according to the NRF/Forrester Online Retail Index, The NPD Group, The Media Metrix Online Shopping Index and other statistics providers.

Top selling products in order are:

1-Books

2-Computer Hardware and Software

3-Apparel

4-Toys

5-Video Games

6-Video Game Systems

7-Videos

8-DVD’s

9-Health and Beauty products

10-Consumer Electronics

11-Music

12-Jewelry

13-Office Supplies

14-Linens

15-Home Décor

16-Flowers

17-Sporting Goods

18-Footwear

19-Appliances

20-Tools and Garden

21-Gifts.

Then try to pick a niche product within a niche product line.

For example; Instead of selling all types of books, which is the number one selling product on the Internet, you would specialize in selling a certain category of books such as the best web design books.

Another example would be computer products. Instead of building an online super-store selling all types of computer products you would focus on a niche hot market such as digital cameras.

Lets break these steps down a little further:

1.Create your company name.

Do not make the common mistake of creating a business name too quickly and without thought. This is an important decision that takes careful consideration. You’ll want to select a name that should reflect the main product line or service of your new online store.

Do not use your own name in your business name. Make your name descriptive so that it advertises your products, or at least relates to your products or services.

2.Register your name.

3.Form your business structure; Sole Proprietorship.

Next, move is to check on the names’ availability. Contact the name search department within the Department Of Corporations for your state.

Next, select a type of legal structure for your business. There are basically three types of business structures: Sole Proprietorship, Corporation and Partnership. Sole Proprietorship being the easiest and quickest to form. Complete explanation of all of these terms can be found at [http://www.estorefronguide.com]

4.Obtain your business/occupational license.

(Only if needed in your county) Business licenses are generally issued through the city and/or county clerks office where you will need to fill out and submit an application.

5.Obtaining your resellers license (sales tax license).

Now you’ll head on over to your local State Revenue Department (IRS) to apply for your tax license, which is also known as your resellers license or dealers license.

This tax license, (resellers license), gives you the privilege to buy at wholesale from genuine wholesale distributors and sell at retail to the public. You will also have the responsibility of collecting sales tax from consumers for sales
made within your home state.

6.Choose a top-selling, niche-product market.

Choose a product line from the list above and possibly dive deeper to find your niche market. When choosing your niche market, ask yourself if there is a certain type of product that you may already be educated in or a product line that you find interesting to learn about.

It always works best when you are selling a product that you enjoy. A complete list of top selling products and subcategories can be found at [http://www.estorefronguide.com]

7.Get signed up with the distributors for those products.

It’s always a good idea to be signed up with at least 3 to 4 full-line major distributors. A complete list of the best wholesale distributors and drop-shippers can be found at
[http://www.estorefronguide.com]

8.Read and learn as much as you can about those products.

This can be done by simply reading magazines and books which expound on your products. You can also visit the manufactures website and read more specific details about those same products as well.

9.Build your own e-store or have a design firm build it for you.

Building your own online store with FrontPage, Dreamweaver or an Adobe web dev program is the best way to go.

Most if not all service providers who offer online stores will build a database driven website which calls up the product pages on the fly, meaning you do not have a web site with many pages but instead you have a system that makes up the pages as the customers click for that product page, which is very convenient of course.

However, the problem with that type of online store is that you do not have each product page created specifically for that product and therefore the search engines will see your online store as a one to 4 page web site and not a content-rich online store with many product pages which in turn will not earn your e-store a good position with the search engines.

With a data base driven online store you can not get indexed for each product you sell because you can not create a separate page for each product and submit those pages to the search engines or allow for the spider of the search engine to index those distinctive pages.

However, an online store that has many pages, also known as a static web page web site, allows you to make a web page for each product giving the search engines more pages to feed their search engine database and helping your customers find your site when they are looking for that product.

It’s less complicated than what it sounds. But suffice it to say that it is much more better for you to build your own site, even using a professional template such as those found on TemplateMonster.com. other template providers can be found at [http://www.inet-start.com] under free and low cost web site templates.

10.Choosing your domain name.

Try to choose and register a domain name that has your most important keyword in it and your company name combined which should already be a part of your name. Always try to choose a dot.com and not a .net or .org. e.i.

11.Register your domain name

The best place to register your domain name would be with GoDaddy.com http://www.godaddy.com

12.Choose a web hosting provider and a hosting plan.

You can find a list of the top web hosting providers with the best and most affordable web hosting packages at [http://www.inet-start.com] under free and low cost web hosting.

13.Choose your web development software.

Most people choose Microsoft FrontPage, Dreamweaver or any Adobe web development program. A complete list of programs which allow you to build online stores can be found at
[http://www.estorefronguide.com]

14.Start building your online store.

This is much more easier than what it sounds. All you have to do is design the first page one time by using your own template design or by visiting http://www.templatemonster.com

Then from there all you will need to do is add the product details and images and save each page as the name of that product. Once you build your first specification page then the rest of them will be easy to duplicate within minutes.

15.Set up your merchant account.

Most merchant account basically offer the same rates. Some offer free set up and good rates which is always the best way to go. You can find a helpful list of the best free and low cost merchant accounts here [http://www.inet-start.com]

16.Complete your online store.
17.Promote, market and advertise your e-store.

Marketing is the hardest part but if one attacks this process in every angle possible then you are more than likely to truly succeed. Meaning…

You must execute every means of effective internet marketing techniques: search engine optimization, link building, keywords, articles, press releases, creating your own news letter and collecting subscribers, Email marketing, participating in forums etc…

You have to learn and do the best you can in all of these marketing areas to truly make some serious money online.

18.Then wait for the orders to start rollin in.

Of course it’s not that simple but it can be if you just take it one step at a time. Write a simple step-by-step business plan just as what you see here. Then follow each step and then scratch it off of your list as you complete it. Before you know it you’ll be taking your first order.